Respect to Culture Essay Example for Free

Respect to Culture Essay This paper will highlight the key issues that Kellogg’s should consider when deciding to expand to the country of Jordan. Will the people living in Jordan able to afford this product? What are the values connected to the people that will force them to purchase it? What is needed to fill this heterogeneous culture? All these questions will be answered in this paper with respect to the product Special K by Kellogg’s. Homogenous vs. Heterogeneous with Respect to Culture The population of Jordan is divided into different ethnic groups which include the Bedouins, the people from Circassia and the Palestenians. The majority of the Jordanians is from the Arab descent and form a population of around 4. 4 million (The Royal Hashemite Court). These Arabs have migrated into Jordan from numerous origins. These people mainly travelled in tribes and whole tribes used to migrate into Jordan before the 19th Century. The population also includes some proportions of Muslim refugees from Caucasus who migrated to Jordan when Russia invaded. Jordan also houses some Americans and small groups of Chechens. Therefore the culture in Jordan is expected to be pretty heterogeneous as the population includes people from diverse backgrounds and descents. There is heterogeneity of languages being taught and learnt in Jordan. People in Jordan are given complete freedom to preach their religion, teach their language and promote their culture. This makes Jordan so culturally diverse and rich. The different ethnic groups have their own clubs, places of worships, schools and associations which has allowed the heterogeneity of culture to remain in Jordan. There has been a tradition of appreciation and tolerance for the diverse cultural background. Around 6% of the population comprises of Christian population but the majority 92% consists of Sunni Muslim population (The Royal Hashemite Court). Hence, some similarities in culture can also be expected as almost 9 out of every 10 people in Jordan are Sunni Muslims. These Sunni Muslims belong to same sect of the same religion which makes their religious activities the same. Hence we can conclude that Kellogg’s will have to consider the diverse cultural background as the population are from different countries and descents, however, the same religion of most of the people is going to make it easier for Kellogg’s to penetrate the market as the religious views and values will be the same for most of the people in Jordan. Needs that Kellogg’s Special K can Fill in this Culture Kellogg’s Special K mostly attracts the people who are aware and conscious about their health. Boosting the physical activity for attaining better fitness is the goal of most of the people in the developed nations now. Increased physical activity can not only improve the mood but also improve the health of a person. The people of Jordan require a little addition to their lives which can be added to their daily routine and can have a good affect on their health. The ethnically diverse population of Jordan has different practices for maintaining their health. Some people go for a brisk walk, while others regularly go to the gym. The median population in Jordan is around 22 years old which means the population is pretty young. Most of these people are health conscious and engage in regular physical activity to stay fit. The target market of Kellogg’s Special K will be the urban population which consists of 78% of the total population. The urban population is the wealthy lot which has concerns about their health and body weight. This population can be targeted by telling them the health benefits of consuming Kellogg’s Special K. Kellogg’s Special K website includes expert advice of how to get slimmer, Body Mass Index (BMI) calculator and free personal planner (Kelloggs). It also includes the nutritional plan for the whole day and informs about the nutrition that Special k provides. The population of Jordan is yet not informed about the importance of breakfast and hence this is the perfect time to introduce the Special K with variety of nutrient intake. Can Enough People Afford the Product? Around 15% of the population in Jordan lives below the poverty line which means that they do not have enough money to afford the basic necessities of life. The economy of Jordan is amongst the smallest in the Arab world. There are insufficient supplies of food, water and other health care items. In other words, the economy was suffering from poverty until ten years back King Abdullah implemented changes in foreign policies and economic reforms that took Jordan to a higher level. In the current situation, Jordan’s economy has not been so hard hit like the other economies because of the isolation from the international market (CIA). However, the top ten percent population has the highest percentage share of total income. Around 30% of the total income is being earned and spent by the top ten percent of the population and this population can certainly afford Kellogg’s Special K. The GDP per capita has risen to US$ 5,300 which is a lot higher than many developing countries. Around 13% of the population is unemployed in Jordan but still the imports of the country amounted to US$ 12 billion in 2009 which indicates that many people in the country can afford to have foreign goods imported. The most imported items include oil, machinery, equipment, iron and cereal and the major import partners are USA, Saudi Arabia, China and Germany (CIA). Hence it can be expected that enough people will purchase the Kellogg’s Special K who are in the top income group and have concerns for their health. Values Relevant to the Purchase and Use of Special K The Bedouins find it hard to search for food as most of them are still nomadic in nature. What they need is some form of dried food which can be consumed at any time of the day or night without water and other staple food. Kellogg’s Special K can be consumed with milk and milk is available abundantly to these nomadic tribes as they have many animals such as camels, sheep and goats which give milk. The Palestinians who left their homeland in the wars of 1967 and 1948 and came to Jordan stilled have not settled down and many do not have living spaces. These people can be provided with Kellogg’s Special K as it is a dry food and it does not require special handling like other local foods. The value of Special K is pretty high because of the nutrient contents of the cereal. Most of the population is now getting educated and moving into urban cities and adopting the foreign lifestyle. As the penetration of television is also increasing in the population, they are starting to follow the Western lifestyle which includes a healthy breakfast. Therefore the value of Kellogg’s Special k will be pretty high for the purchase as it provides an easy way to make the breakfast with a lot of health benefits and nutrients. Works Cited CIA. Fact Book. 2009. 21 July 2010 https://www. cia. gov/library/publications/the-world-factbook/geos/jo. html. Kelloggs. The Importance of Breakfast. 2010. 21 July 2010 http://www. specialk. co. uk/expert-advice/nutrition-advice/why-breakfast-is-so-important. aspx. The Royal Hashemite Court. The people of Jordan. 2001. 21 July 2010 http://www. kinghussein. gov. jo/people. html.

Free Essays - Notes on The Great Gatsby :: Great Gatsby Essays

Notes on The Great Gatsby Chapter 1 Characters Introduced: * Nick Carraway - A wealthy mid-westerner in his mid-twenties who fought in world war one, currently working in New York city and living next door to Mr.Gastby. * Daisy - Nick's second cousin is very cynical and bored with the rich life, married to Tom Buchanan. * Tom Buchanan - Nick's friend from Yale, very wealthy and successful, and very pretentious. * Jordan Baker - A golfer who spends time with the Buchanan's, also very snooty. Literary Period: * "I participated in that delayed Teutonic migration known as the Great War"(7) - World War One is spoken of as the great war * "Just as things grow in fast movies"(8) - Stop motion movies were a novelty at that time. * Everybody invests or talks about stocks. Style: * Complex wording and sentence structure: "But I didn't call to him for he gave a sudden intimation that he was content to be alone - he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling."(25) Characterization: * "It's all scientific stuff; it's been proved."(17) - Tom claims to very educated, but he speaks incorrectly, saying "proved" instead of "proven" * "Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart." - Sums up Tom's attitude; he wants to be better than someone, so he finds snooty books with illogical ideas to back up his racist feeling of superiority. Literary Devices: * "secrets that only Midas and Morgan and Maecenas knew"(8) - allusion to King Midas and other fables. * "their dresses were rippling and fluttering as if they had just been blown back in after a short flight around the house."(12) - simile. * "on which two young women were buoyed up as though upon an anchored balloon"(12) - simile * "as if each speech is in arrangement of notes that will never be played again."(13) - simile. Summary: The author, Nick Carraway moves to the New York area to become a bond man. He spends the afternoon with his second cousin, Daisy, and her husband Tom Buchanan, who are very wealthy, and the evening is filled with a lot of talk about nothing, except that Tom has a mistress somewhere.

Business Organizations Business Organization - 1514 Words

Business the AA Name: Jamal Kelly Institution: Redbridge College Business Organization A business is an organization that undertakes the exchange of goods or services for monetary gain. An economic system refers to the manner in which a nation or state is organized in the exchange of goods and services, production and allocation of resources. The economy is made up of three sectors; the private sector, public sector and voluntary sector. The private sector is made up of private enterprises including the personal sector or the households and the corporate sector or private companies. The private sector is not state controlled and is run by companies or individuals for profit. Examples of UK-based private companies include Ineos, Greenergy, European metal recycling, and Arcadia Group. The public sector is the part of the economy that is run by the government. The sector is mainly concerned with the provision of government services and consists of public companies and corporations. The UK public sector consists of the different ministries such as the Education, Housing and Healthcare ministries. The voluntary sector or community sector is made up of nonprofit organizations and charities whose activities are voluntary, social based, non-governmental and nonprofit. Examples of the nonprofit organizations include the Museums Association, Relief International UK and Social Issues Research Centre. Types of business organizations Types of business organizationsShow MoreRelatedBusiness Organization And Business Organizations998 Words   |  4 PagesBusiness organization is a group of people who are organized for some charitable or profitable purpose. Business entity is a corporate, commercial or other institution which is formed or administered according to the commercial law so as to engage in business activities which is generally selling of any product or service. In accounting business organization and owners both are separate or distinct from each other. 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The National Flag of Canada

The Canadian red and white maple leaf flag is officially called the National Flag of Canada. The flag bears a stylized red maple leaf with 11 points on a white background, with red borders down each side. The Canadian flag is twice as long as it is wide. The white square containing the red maple leaf is the same length on each side as the width of the flag. The red and white used in the National Flag of Canada were proclaimed the official colors of Canada in 1921 by King George V. Although the maple leaf did not have official status as an emblem of Canada until 1965, it had historically been used as a Canadian symbol and was employed in 1860 in decorations for the visit of the Prince of Wales to Canada. The 11 points on the maple leaf have no special significance. A Flag for Canada It wasnt until the 1965 inauguration of the maple leaf flag that Canada had its own national banner. In the early days of the Canadian Confederation, the Royal Union flag, or Union Jack, was still flown in British North America. The Red Ensign, with a Union Jack in the upper left corner and a shield containing the coats of arms of the Canadian provinces, was used as the unofficial flag of Canada from about 1870 to 1924. The composite shield was then replaced with the Royal Arms of Canada and was approved for use overseas. In 1945 it was authorized for general use. In 1925 and again in 1946, Canadian Prime Minister Mackenzie King tried to get a national flag of Canada adopted but he failed, although more than 2,600 designs were proposed for the second try. In 1964, Prime Minister Lester Pearson appointed a 15-member, all-party committee to come up with the design of a new flag for Canada. The committee was given six weeks to complete its task. Three Finalists The process resulted in three final designs: A red ensign with a fleur-de-lis, recognizing Canadas French history, and the Union Jack.Three joined maple leaves between blue borders.A single red maple leaf design between red borders. The suggestion for a red and white, single maple leaf design that was selected for the Canadian flag came from George Stanley, a professor at the Royal Military College in Kingston, Ontario. In his speech at the national flag inauguration ceremony, Pearson said: Under this Flag may our youth find new inspiration for loyalty to Canada; for a patriotism based not on any mean or narrow nationalism, but on the deep and equal pride that all Canadians will feel for every part of this good land. Dignity of the Canadian Flag The Department of Canadian Heritage provides the rules of Canadian flag etiquette, which govern how the flag should be flown and displayed in different situations: affixed to a car, carried in a procession, or flown on ships or boats, for example. Fundamental to these rules is the principle that the National Flag of Canada should always be treated with dignity and that it takes precedence over all other national flags and ensigns when it is flown in Canada. Sources History of the National Flag of Canada. Government of Canada.Rules for flying the National Flag of Canada. Government of Canada.

Faulkner’S Approach To Narrating His Novel As I Lay Dying

Faulkner’s approach to narrating his novel As I Lay Dying is very unique from the traditional one person narrator. His novel is set completely in first person, however the person speaking changes with every chapter. The narration ranges from the primary characters to those necessary to fill in holes. Difficulty arises for a character in first person to remain completely unbiased, especially since everything they communicate becomes tainted with their own perspective. The characters in his novel are extremely biased and constantly insert their opinions into the text, affecting the credibility of the given story. One of the most notoriously biased narrators in the novel is Cora Tull. In every scene, Cora inserts her will demanding the reader†¦show more content†¦Another extremely biased character in this novel is Jewel. Through his crass and aggressive diction, Jewel makes it apparent that he does not approve of anything his family does and that he does not particularly care for the other members of his family. He is constantly speaking harshly towards them, ordering them to â€Å"shut up† or vociferating â€Å"goddamn you† to them. He accuses his family of being buzzards because he feels that they are all waiting for and wanting Addie to die. He says that Cash’s desire for Addie to pass is more blaring than the others because he dares to build her coffin directly beneath her window. Jewel’s aggressive attitude affects the meaning of the work of a whole because he aids the reader in creating opinions about the other characters. For example, his first narra tion clearly showed his antipathy towards his family members and molded the reader’s opinion of Cash. Until Jewel’s narration the reader had no knowledge of the fact that Cash was constructing a coffin, nor did they know why he was doing so. However, after hearing his narration it became an obvious fact to the reader that Cash was a heartless, stony character with no affection towards his dying mother. The reader did not develop a more endearing opinion of Cash until later in the novel, when another narrator showed that it was a personal sacrifice he was making thatShow MoreRelatedInterpretation of the Text13649 Words   |  55 PagesP A R T 1. A N A L Y Z I N G F I C T I O N MODULE 1 1.1. The fictional world of a literary work Literature is writing that can be read in many ways. We can read it as a form of history, biography, or autobiography. We can read it as an example of linguistic structures or rhetorical conventions manipulated for special effect. We can view it as a material product of the culture that produced it. We can see it as an expression of beliefs and values of a particular class. We can also see a work of literature

Insect Biochemistry and Molecular Biology †MyAssignmenthelp.com

Question: Discuss about the Insect Biochemistry and Molecular Biology. Answer: Introduction: Research is an exceptional part of biomedical science; without proper and extensive research activities, the progress of health care and biomedical sciences will be restricted. However, in order to continue extensive biomedical researches involving human beings, a considerable model organism is extremely necessary, and one of the most common model organisms that the biomedical science uses abundantly is Drosophila melanogaster. Drosophila or the fruit fly is one of the most successful model organism used in the biological investigations due to its highly comparable genetic makeup. The neurobiological and physiological traits of this organism are considered to be very similar to most of the animal system (Apidianakis and Rahme 2011). On a more elaborative note, there are a few key reasons to why this model organism is the most abundantly used in the biological investigations; first and foremost the organism has a suitably short life cycle which is extremely helpful while conducting ge netic or physiological experiments. The mechanism of culturing and maintenance of cultures are also very easy when considering the model organism of concern. And lastly and most importantly, considering the genetic makeup of the organism, it has low number of chromosomes, a small genome size and presence of polytene chromosome which make research activities like genetic engineering, probing and protein expression studies extremely easy. However, despite all the advantages that the organism has in the medical research field there are some significant disadvantages that are associated with using Drosophila as a model organism (Bells 2010). This assignment will explore these limitations in acute detail and will also attempt to determine the attempts or initiatives taken to overcome the limitations. One if the greatest limitations of using Drosophila as a model organism are the fact that the organism has a considerably small genome size, with just 4 chromosomes sets it is quite difficult to incorporate extensive genetic studies with extensively large human genetic code. Along with that it also needs to be considered that the anatomy of the fruit flies are very dissimilar to that of human beings, hence when experimenting with a particular trait response or disease mechanism, it is very difficult to arrive at a definite verdict. Along with that, when considering the disease prevention or treatment pathway studies, the complete absence of any adaptive immune system in the fruit flies. Along with that, a very significant sector for biomedical research for the purpose of human health care and development is the drug testing and improvement studies (Daborn et al. 2012). However, when considering the Drosophila melanogaster, the model organism is not capable of interpreting or accurate ly predicting the effect of the drugs or therapeutic chemical agents on the human body, along with that due to the biology of the organism itself makes the drug delivery within the body of the organism very difficult which further complicates the process of drug testing. Now considering with using drosophila as the model organism in studies in the Australian context, the costs associated with the process is also a very important and influential factor, as the reproduction and maintenance costs have a deciding influence on the overall budget of the research being carried out. The cost of reproduction for Drosophila is significantly higher than that of other model organisms when used in biomedical research. Along with that it has to be mentioned in this context as well that, unlike other model organisms like C. elegans, it is impossible to freeze and store the drosophila gametes for extended period of time, hence it is absolutely required to keep the fly strains as living stocks (Glavis-Bloom, Muhammed and Mylonakis 2012). Now maintaining living stocks of fly strains require them to be regularly turned over for fresh food, which complicates the culture maintenance and costs associated with the process extremely high. Along with that it also must not es cape notice that for the purpose of controlled genetic cross studies to the female fruit flies need to be virgin, hence an extensive and accurate collection process after hours of culturing is also required which further complicates the culturing and culture maintenance procedure. However, the time consumed while carrying out Drosophila experiments are shorter when compared to other organisms due to the fact that the life cycle of the fly is extremely short and compact; although the culture maintenance and maintaining the virgin flies takes meticulous measures which can potentially increase the time required for conducting research on these flies (Hughes et al. 2012). The ethical implications involving genetically modified organisms or insects into the research also complicate the process further. Lastly when discussing the relevance of using Drosophila as the model organism in human disease development research, the extremely small genome size serves to be a significant challenge. Along with that, Drosophila lacks a functional autoimmune system, hence apart from neurodegenerative disorders; there is very little benefits of using Drosophila as the model organism when considering the heart diseases which can be considered one of the most common human diseases, the relevance of using flies to model human heart diseases dwindles even more. One contributing factor to that may be the vast difference between the cardiovascular systems of flies and humans, the cognitive disorders that restricts the correct manifestation of the diseased state being modelled accurately in the flies. And most importantly the fact that the fruit flies lack neurotransmitters and vital receptor sites that play pivotal roles in human disorder development in heart disease and other relatable disorders (Ponto n et al. 2011). On a concluding note, it can be stated that the Drosophila melanogaster is undoubtedly one of the most easy to use and accessible model organisms for biomedical research. However, it has to be understood that there are a myriad of limitations associated with the use of Drosophila in the research. However, there are a number of genetic modifications done on the organism to improve the culture maintenance and relevance of using the model organism. Technologies such as pre-designed molecular deletions, integrated gene mapping, targeted point mutations and transgenic technologies are improving the relevance of using Drosophila as model organism for research (Sabin, Hanna and Cherry 2010). Hence it can be hoped that with progressive research commencing on improving the relevance of Drosophila being will open up new possibilities for use of the model organism in biomedical research in years to come. References: Apidianakis, Y. and Rahme, L.G., 2011. Drosophila melanogaster as a model for human intestinal infection and pathology.Disease models mechanisms,4(1), pp.21-30. Bells, X., 2010. Beyond Drosophila: RNAi in vivo and functional genomics in insects.Annual review of entomology,55, pp.111-128. Daborn, P.J., Lumb, C., Harrop, T.W., Blasetti, A., Pasricha, S., Morin, S., Mitchell, S.N., Donnelly, M.J., Mller, P. and Batterham, P., 2012. Using Drosophila melanogaster to validate metabolism-based insecticide resistance from insect pests.Insect biochemistry and molecular biology,42(12), pp.918-924. Glavis-Bloom, J., Muhammed, M. and Mylonakis, E., 2012. Of model hosts and man: using Caenorhabditis elegans, Drosophila melanogaster and Galleria mellonella as model hosts for infectious disease research. InRecent Advances on Model Hosts(pp. 11-17). Springer, New York, NY. Hughes, T.T., Allen, A.L., Bardin, J.E., Christian, M.N., Daimon, K., Dozier, K.D., Hansen, C.L., Holcomb, L.M. and Ahlander, J., 2012. Drosophila as a genetic model for studying pathogenic human viruses.Virology,423(1), pp.1-5. Ponton, F., Chapuis, M.P., Pernice, M., Sword, G.A. and Simpson, S.J., 2011. Evaluation of potential reference genes for reverse transcription-qPCR studies of physiological responses in Drosophila melanogaster.Journal of insect physiology,57(6), pp.840-850. Sabin, L.R., Hanna, S.L. and Cherry, S., 2010. Innate antiviral immunity in Drosophila.Current opinion in immunology,22(1), pp.4-9. Yassin, A., Markow, T.A., Narechania, A., OGrady, P.M. and DeSalle, R., 2010. The genus Drosophila as a model for testing tree-and character-based methods of species identification using DNA barcoding.Molecular Phylogenetics and Evolution,57(2), pp.509-517.